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Case 05 / 08 — App Marketing · MENA
Mobile Arts
$26K in managed spend turned into 102K+ app installs and 14K+ carrier-billing conversions across the MENA region.
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Budget managed
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People reached
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Impressions
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Clicks
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App installs
0
Conversions
Context
App acquisition in the MENA region is a volume game with brutal economics: intense competition, diverse consumer preferences per market, and a monetization model — carrier billing — that only pays if the installed user actually converts to a billed subscription.
Keeping acquisition cost low while maximizing both installs and downstream conversions demanded daily, data-driven management: audit of tracking and attribution (SDK, postbacks, in-app events), fine audience segmentation by country, device and behavior, and real-time optimization of bids, audiences and creatives. The result: 102K+ installs and 14K+ carrier-billing conversions on $26K+ of managed spend.
Strategy
How it was built
01
Technical audit
Deep review of historical campaigns, tracking setup, attribution flows and technical infrastructure (SDK, postbacks, in-app events). Identification of funnel leaks between install and carrier-billing conversion.
02
MENA competitive study
Benchmark of direct competitors' acquisition strategies across the region: creatives, placements, monetization models, and under-exploited opportunities per vertical.
03
CPI/CPA-optimized strategy
Multi-platform acquisition strategy with fine audience segmentation by country, device and behavior to maximize the quality of acquired users, not just volume.
04
Action plan & reporting framework
Budget allocation per market, deployment calendar, creative A/B testing protocols, and daily reporting framework with automated alert thresholds.
05
Daily execution & optimization
App Install and App Event campaigns with rigorous daily management: metric analysis, bid, audience and creative optimization in real time to maximize installs and billed-subscription conversions.
Daily
Hands-on management — no autopilot
MENA-wide
Per-country segmentation & budget allocation
14K+
Carrier-billing conversions (the metric that pays)
Gallery 01
Proof — Ads Manager
Real results straight from the ad platforms. Full transparency on performance.
App install campaign
Performance capture 14/11
Performance capture 17/01
Installs capture 10/12
Scale campaign