NYS Collection — Case Study — Nabil Sadik
VIEW
Case 06 / 08 — 360° · Eyewear

NYS Collection

Repositioning a heritage eyewear brand and multiplying revenue — +1,233% — through a full 360° system: media buying, photography, web, social and video.
RoleMedia Buyer & Digital Strategist
PeriodBlack Friday & end-of-year
Scope360° — paid, photo, web, social, video
ObjectiveDirect e-commerce sales
0
People reached
0
Impressions
0
Conversions
0
Revenue growth
Context

NYS Collection had heritage — a unique position in Morocco's eyewear market built on years of presence. But the confinement-era wave of new online competitors redistributed digital market share, and the brand needed to take its leadership back online.

This was a full 360° engagement: audit and competitive mapping first, then an omnichannel performance strategy — personas, customer journey, channel priorities, KPI framework — executed through aggressive Black Friday and end-of-year media buying, purpose-built ad visuals, product packshot photography, web design and social media management. Every visual deployed carried a clear product mention, brand mention, and a style calibrated to convert.

Strategy

How it was built

01
Full audit
Deep analysis of the existing digital ecosystem: website, conversion tunnel, social presence, past ad performance, SEO positioning. Every touchpoint evaluated for friction and hidden opportunity.
Technical auditUX/UI reviewTracking & KPIs
02
Competitive study
Exhaustive mapping of the competitive landscape: competitor ad strategies, offer benchmarking, market trends in Moroccan eyewear, and gaps to exploit.
BenchmarkMarket analysisSector watch
03
Digital strategy
Performance-oriented omnichannel strategy: persona definition, customer journey mapping, priority channel selection, and a measurement framework for every funnel stage.
PersonasFunnel designKPI framework
04
Digital action plan
Detailed roadmap: editorial calendar, media campaign planning, budget allocation per channel, phase objectives (awareness → consideration → conversion), and real-time optimization protocols.
Editorial calendarBudget allocationMedia planning
05
Execution & optimization
Black Friday and end-of-year campaigns with aggressive direct-sales media buying, high-impact visuals, social media management, and continuous data-based optimization.
Media buyingCreative productionA/B testing
+340%
Conversion rate improvement
-62%
Cost per acquisition reduction
+520%
Social media engagement growth
Gallery 01

Campaign Creatives

Visuals designed to stop the scroll and trigger the purchase — Black Friday, start and end of year.
Black Friday campaign
Black Friday campaign
Start-of-year campaign
Start-of-year campaign
End-of-year campaign
End-of-year campaign
Gallery 02

Product Packshots

Frame and lens types staged to sell — images built to stand out from the competition.
Elite Black
Elite Black
Polarized
Polarized
New York
New York
Gallery 03

Web & Social

Web design and a coherent, professional Instagram presence as part of the 360° system.
Web design
Web design
Social media feed
Social media feed
Gallery 04

Brand Photography

Fashion-forward shooting direction for campaigns and social.
Shooting 01
Shooting 01
Shooting 02
Shooting 02
Organic — Social

Instagram — Posts & Reels

Slots ready for real posts from @nyscollection_morocco — drop in each thumbnail and the views / engagement numbers from Instagram Insights to replace the placeholders.
[ Insert thumbnail ]
@nyscollection_morocco
Reel 01
Views[ ADD ]
Likes[ ADD ]
Comments[ ADD ]
Shares / Saves[ ADD ]
[ Insert thumbnail ]
@nyscollection_morocco
Reel 02
Views[ ADD ]
Likes[ ADD ]
Comments[ ADD ]
Shares / Saves[ ADD ]
[ Insert thumbnail ]
@nyscollection_morocco
Post 01
Reach[ ADD ]
Likes[ ADD ]
Comments[ ADD ]
Saves[ ADD ]
← PreviousMobile Arts