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Case 07 / 08 — iGaming · Sports Betting
Cotexbet
1,200+ sign-ups and 540+ player deposits in 2 months — cracking an ultra-competitive, tightly regulated market.
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People reached
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Impressions
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Engagements
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Clicks
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Sign-ups
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Player deposits
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Active players
Context
Acquiring users in iGaming is one of the hardest briefs in media buying: intense competition, strict ad regulations, and a two-step conversion (sign-up, then deposit) where only the second step generates revenue.
The system: high-volume traffic campaigns with punchy sports creatives, landing on an explainer page presenting the benefits of registration and exclusive deposit promotions. Continuous optimization of audiences, placements and bids kept pushing registered users toward becoming active, depositing players — 540+ of them within two months.
Strategy
How it was built
01
iGaming audit
Analysis of the local iGaming market, applicable regulations, the advertising landscape and available acquisition channels. Evaluation of creative assets and the existing conversion funnel.
02
Competitive study
Benchmark of competing platforms: ad strategies, welcome offers, deposit promotions, and identification of differentiating angles.
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Two-step acquisition strategy
Mass traffic generation via media buying, then conversion via an explainer landing page presenting registration benefits and exclusive deposit promotions.
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Action plan
Sports creative production, landing page build, campaign planning and optimization protocols targeting the sign-up → deposit ratio.
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Execution & optimization
Deployment with high-impact sports creatives. Continuous optimization of audiences, placements and bids to maximize sign-ups and convert them into active depositing players.
2 months
From launch to 540+ deposits
2-step funnel
Traffic → explainer page → sign-up → deposit
45%
Sign-up → deposit conversion (540/1,200)
Gallery 01
Sports Creatives
High-impact sports visuals built for a market where attention is brutally contested.
Football bets creative