Bioroast

Bioroast set out to introduce specialty coffee to a market where the category barely existed. The work started with a deep market study — consumption habits, perception of specialty coffee, maturity of food e-commerce, and the specific frictions blocking online purchase in this category. From there we built the machine: a Shopify store with an optimized conversion tunnel and card payment integration, a direct-sales acquisition strategy with massive creative testing, diversified offers and packs, and seasonal pushes around Black Friday, end-of-year, and Ramadan.

The proof it worked isn't just the sales — it's how people paid: over 80% of purchases by card, in a market where cash-on-delivery is the default. That's a behavior change, not just a campaign result. An abandoned-cart recovery strategy across email, SMS, and retargeting added +35% to revenue on top of front-end acquisition, and a 31% returning-customer rate shows the loyalty side worked too.