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Case 04 / 08 — Lead Gen · Automotive Protection
Proshield
550+ qualified prospects in 3 months for Morocco's PPF / PPS / nano-ceramic leader — via surgical multi-channel lead generation.
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People reached
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Impressions
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Engagements
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Clicks
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Qualified prospects
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Forms submitted
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Calls received
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Conversations opened
Context
Paint protection services — PPF, PPS, nano-ceramic — sell to a narrow, premium audience: owners of high-end vehicles who treat protection as an investment in the car's value. Spray-and-pray targeting doesn't work here; precision does.
The system: targeted ads driving traffic to dedicated landing pages per service (PPF, PPS, nano-ceramic), each detailing the benefits and guiding the visitor to a concrete action — form, call, or WhatsApp conversation. Multi-channel capture meant no qualified prospect fell through: 250+ forms, 110+ calls and 110+ conversations in three months.
Strategy
How it was built
01
Full audit
Analysis of the existing digital ecosystem: online presence, conversion funnel, acquisition channel performance, and identification of friction points blocking prospects from acting.
02
Competitive study
Benchmark of automotive protection players in Morocco: ad strategies, pricing positioning, landing page quality, and gaps to exploit in the PPF/PPS/nano market.
03
Multi-channel lead gen strategy
Targeting premium vehicle owners, segmentation by service (PPF, PPS, Nano), and definition of conversion paths: form, call, WhatsApp, Messenger, Instagram DM.
04
Dedicated landing pages
One landing page per service, each a focused entry into the Proshield universe — benefits, proof, and a clear next action.
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Execution & optimization
Targeted campaigns per service with continuous optimization of audiences, creatives and forms to maximize lead volume and quality.
3 months
Full sprint duration
3 services
Dedicated funnel per service (PPF / PPS / Nano)
550+
Qualified prospects captured multi-channel
Gallery 01
Ad Creatives — Per Service
Premium visuals for a demanding audience of high-end vehicle owners.
Nano-ceramic
PPF
PPS
Gallery 02
Landing Pages That Convert
Each dedicated page details the benefits and drives one concrete action: call, form, or WhatsApp.
PPF landing page
PPS landing page
Nano-ceramic landing page