VIEW
Case 06 / 08 — 360° · Eyewear
NYS Collection
Repositioning a heritage eyewear brand and multiplying revenue — +1,233% — through a full 360° system: media buying, photography, web, social and video.
0
People reached
0
Impressions
0
Conversions
0
Revenue growth
Context
NYS Collection had heritage — a unique position in Morocco's eyewear market built on years of presence. But the confinement-era wave of new online competitors redistributed digital market share, and the brand needed to take its leadership back online.
This was a full 360° engagement: audit and competitive mapping first, then an omnichannel performance strategy — personas, customer journey, channel priorities, KPI framework — executed through aggressive Black Friday and end-of-year media buying, purpose-built ad visuals, product packshot photography, web design and social media management. Every visual deployed carried a clear product mention, brand mention, and a style calibrated to convert.
Strategy
How it was built
01
Full audit
Deep analysis of the existing digital ecosystem: website, conversion tunnel, social presence, past ad performance, SEO positioning. Every touchpoint evaluated for friction and hidden opportunity.
02
Competitive study
Exhaustive mapping of the competitive landscape: competitor ad strategies, offer benchmarking, market trends in Moroccan eyewear, and gaps to exploit.
03
Digital strategy
Performance-oriented omnichannel strategy: persona definition, customer journey mapping, priority channel selection, and a measurement framework for every funnel stage.
04
Digital action plan
Detailed roadmap: editorial calendar, media campaign planning, budget allocation per channel, phase objectives (awareness → consideration → conversion), and real-time optimization protocols.
05
Execution & optimization
Black Friday and end-of-year campaigns with aggressive direct-sales media buying, high-impact visuals, social media management, and continuous data-based optimization.
+340%
Conversion rate improvement
-62%
Cost per acquisition reduction
+520%
Social media engagement growth
Gallery 01
Campaign Creatives
Visuals designed to stop the scroll and trigger the purchase — Black Friday, start and end of year.
Black Friday campaign
Start-of-year campaign
End-of-year campaign
Gallery 02
Product Packshots
Frame and lens types staged to sell — images built to stand out from the competition.
Elite Black
Polarized
New York
Gallery 03
Web & Social
Web design and a coherent, professional Instagram presence as part of the 360° system.
Web design
Social media feed
Gallery 04
Brand Photography
Fashion-forward shooting direction for campaigns and social.
Shooting 01
Shooting 02
Organic — Social
Instagram — Posts & Reels
Slots ready for real posts from @nyscollection_morocco — drop in each thumbnail and the views / engagement numbers from Instagram Insights to replace the placeholders.
[ Insert thumbnail ]
@nyscollection_morocco
Reel 01
@nyscollection_morocco
Reel 01
Views[ ADD ]
Likes[ ADD ]
Comments[ ADD ]
Shares / Saves[ ADD ]
[ Insert thumbnail ]
@nyscollection_morocco
Reel 02
@nyscollection_morocco
Reel 02
Views[ ADD ]
Likes[ ADD ]
Comments[ ADD ]
Shares / Saves[ ADD ]
[ Insert thumbnail ]
@nyscollection_morocco
Post 01
@nyscollection_morocco
Post 01
Reach[ ADD ]
Likes[ ADD ]
Comments[ ADD ]
Saves[ ADD ]