Laserostop — Case Study — Nabil Sadik
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Case 03 / 08 — Lead Gen · Smoking Cessation

Laserostop

A two-phase acquisition system — quantitative then qualitative — turning cold prospects into paid appointments at a 72% confirmation rate.
RoleMedia Buyer & Digital Strategist
PlatformMeta Ads
FunnelLanding page + booking system
ObjectiveConfirmed, paid appointments
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People reached
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Impressions
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Site traffic
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CTR
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Leads generated
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Confirmed appointments
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Confirmation rate
Context

Laserostop offers a laser method to quit smoking in a single session. The business doesn't need leads — it needs confirmed, paid appointments. That distinction shaped the whole system: a complete booking funnel (landing page, lead form, direct agenda booking) backed by a reactive point-based confirmation system.

The media buying ran in two deliberate phases. Phase 1 — quantitative: lead generation campaigns with massive creative testing to collect maximum prospect data and feed the confirmation pipeline. Phase 2 — qualitative: direct agenda-booking campaigns targeting high-intent prospects who reserve their own slot — which is what pushed the global confirmation rate to 72%.

Strategy

How it was built

01
Competitive audit
Deep analysis of Morocco's smoking-cessation market: competitor positioning, ad strategies, offers and pricing, quality of existing conversion funnels. Identification of differentiating angles for the laser method.
BenchmarkPricing analysisFunnel audit
02
Build the booking funnel
Complete reservation funnel: landing page with lead form, direct agenda booking system, and a point-based confirmation system to maximize prospect → confirmed → paid conversion.
Landing pageAgenda bookingConfirmation system
03
Phase 1 — Quantitative acquisition
Lead generation campaigns with massive creative testing and parameter optimization. Goal: maximum prospect volume to feed the confirmation system and accumulate data.
Lead generationMassive testingVolume approach
04
Phase 2 — Qualitative booking
Direct agenda-reservation campaigns. High-intent prospects book their own slot, then convert to final clients after confirmation — significantly raising appointment quality.
Direct bookingHigh intentQuality approach
05
Optimization & scaling
Both phases optimized in parallel: creative A/B testing, cost-per-lead optimization, confirmation rate improvement, and scaling of top performers to reach 72% global confirmation.
A/B testingCPL optimization72% confirmation
72%
Global confirmation rate
2 phases
Quantitative volume → qualitative intent
1,800+
Paid appointments delivered
Gallery 01

Ad Creatives

Optimized through massive testing to maximize CTR and qualified lead volume.
Creative 01
Creative 01
Creative 02
Creative 02
Creative 03
Creative 03
Creative 04
Creative 04
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Proof — Ads Manager

Real campaign results, straight from the platform.
Ads Manager — view 1
Ads Manager — view 1
Ads Manager — view 2
Ads Manager — view 2
Gallery 03

The Booking Funnel

laserostop.info — landing page built to convert: lead form + direct agenda reservation.
laserostop.info — landing page capture
laserostop.info — landing page capture
Organic — Social

Instagram — Posts & Reels

Slots ready for real posts from @laserostopmaroc — drop in each thumbnail and the views / engagement numbers from Instagram Insights to replace the placeholders.
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@laserostopmaroc
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@laserostopmaroc
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@laserostopmaroc
Post 01
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